Emmy Award Winning Writer, Senior Editor & Video Host
New York, NY
A passionate storyteller with a robust background in digital journalism, including film and TV analysis, hosting interviews and writing reviews, brings a unique blend of creative vision and strategic execution. With extensive experience in leading impactful content initiatives and a deep love for cinema, TV and Sports, has consistently driven audience engagement and growth through innovative multimedia projects for brands like ABC News and Good Morning America.
Skills
Content Strategy and Development - Content Creation and Curation - Multimedia Storytelling - Audience Growth and Development - Film Analysis and Critique - Content Execution - Innovative Content Solutions - SEO and Analytics - Media & Entertainment Knowledge -
Team Leadership and Alignment - Mentorship and Coordination - Data Driven - Generative AI - AI Video Editing
TD Bank - Senior Editor (2020 - Present)
• Led a company-wide content overhaul, creating human-led narratives and more in-depth coverage of new products and brand initiatives.
• Spearheadedthelaunchoftheaward-winningBigRockproject,'BackboneoftheEconomy,'tosalutecustomers,communities,andcolleagues. • Increased TD's brand perception and sentiment by more than 40% in just two years.
• Used SEO, AI and analytics to streamline content and scale production up 10-15% Year-over-year.
Nerd Initiative- Co-Founder & Content Director (2022 - Present)
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Co-founded a fresh content collective based on the vision 'Create without Fear,' a safe space for 70+ content influencers, with a combined
following of 5+ million.
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Improved content creation efficiency from the ground up through a user-friendly website, social platforms, third-party tools and a managed
Discord server to help the team pitch, create and publish diverse content.
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Managed multiple teams and fostered creativity to drive innovation and growth, leading to more than 50K unique views per month.
Company Description
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Boosted brand recognition by 20% by developing new "Good Morning America" digital voice with Emmy-winning team.
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Enhanced revenue by at least 5% month over month by optimizing branded content collaborations with analytics and vendor partnerships.
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Managed a team of writers and producers to create multi-layered content not only for our new website but for social media and Over the Top
platforms like Hulu and YouTube.
Good Morning America - Reporter | Editor | Producer (2018 - 2019)
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Collaborated with production team to create engaging content for Marvel fans.
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Managed social media presence to increase audience engagement and show visibility.
ABC News
Entertainment, Film and TV Reporter
Company Description
• Increased page views by 300% through a strategic overhaul and a focus on breaking news coverage.
ABC News - Co-Host, 'Inside Marvel,' Senior Entertainment Reporter (2013-2018)
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Boosted audience engagement in live video by 5x via producing and co-hosting 'Inside Marvel' covering news and initiatives from Marvel
Entertainment and leveraging their social channels and audiences.
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Enhanced article reach by 200% in some cases through expert interviews on Marvel's latest releases, conversations with Marvel talent and
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Collaborated with SEO, Analytics, and Business Development to analyze data and drive further traffic growth.
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Leveraged the Walt Disney brand and sister companies like Marvel to expand coverage of pop culture, increasing site visits and ROI for
sponsors.
New York University - Master of Arts (M.A.) Digital Journalism
University of Florida - Master of Science (M.S.) Business Administration and Management
University of Florida - Bachelor of Science (B.S.) Journalism, Communications
1 hr
Creative Meeting
1 hr
Creative Meeting
1 hr
Creative Meeting